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WHAT IS #NOFILTERFEB?

Making things look effortless takes effort.

It’s easy to forget sometimes that social media is a collection of hand picked moments. What we see has usually gone through a few edits to look the way it does. It isn’t always the full picture and it shouldn’t be a benchmark we set for our own lives.

#NoFilterFeb is a challenge to detox your Instagram of all the filters that have become a default go to.

By dedicating a whole month to being filter free we’re hoping to bring a bit of perspective back into news feeds and use it as a reminder that the world doesn’t always need a touch up.

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WHY GET INVOLVED?

BECAUSE WHEN YOU REALLY LOOK AT IT, WHAT'S HAPPENING ONLINE IS KIND OF SCARY.

The influence of social media is colossal and its core user base is young; they are going through some of the most impressionable years of their lives.

While black and white may look sleeker and a sunset is more eye catching in Low Fi, every time we tweak a photo we are further perpetuating the issue we know exists: what we see on social media isn’t always real life.

Going filter free is a small step but it’s an important way to get people thinking. Ultimately social media isn’t going away. More kids are going to grow up with it as a key influence and the potential impact it can have on development, identity and mental well being is something we can’t ignore.

 

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HOW DO I GO NO FILTER?

IT'S SIMPLE. DO NOTHING. THAT'S THE WHOLE POINT. 

This isn’t about turning your back on social media or reining in how much you post. It’s just about dropping the filters — a nod to re-establishing a sense of what’s real out there.

Start by posting your #NoFilterFeb ‘Ø’ to let everyone know you’re going filter free and tag three friends to go no filter with you.

Then, with every #NoFilterFeb ‘gram you post throughout February you’re helping tell it like it is and bringing a bit more realness back into news feeds

If you're needing inspiration, head over to the blog for our #NoFilterFeb diary. 

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AND WHILE YOU'RE DOWN HERE LET'S TALK ABOUT THE WIDER ISSUE 

BECAUSE YES, #NOFILTERFEB IS A METAPHOR


Since pretty much forever, photography has been about presenting the best version of yourself to the world. "Smile! You look amazing!". It’s no surprise that when taking a photograph it has become default to think "this needs to look great". While the core of #NoFilterFeb is about dropping filters for a month, it’s what that action represents that is really the focus. When we put a filter on a photograph before posting it, consciously or not, we have already gone through a consideration process.


Does this make me look good? Will my friends like it? Will I get enough likes? Is this painting me in a good light? Could I do something to make this look even better? It’s these thoughts we have when deciding if a photograph warrants being shared at all that are the real filters.


While there is the argument that no lens is ever as good as the naked eye, and filters are a way to improve a technology’s limitations, that’s not what #NoFilterFeb is tapping into. Knowing that what we post on social media is permanent has created a culture of curation. Our past is only ever a few clicks away so we have become more cautious of the picture we paint. And with so many people only showing the highlights reel, the spectrum of influence shows very little balance. It's natural to question ‘why?’ when our day to day lives don’t immediately look the same. We very rarely stop to think about what people don’t share, or the details about the photograph we don’t know.


The important question is what all this energy and anxiety around what we project really amounts to. So what if we don’t get more likes? So what if your life doesn’t look perfect? Is the digital version of our life really worth investing more into than our real one? Ultimately, we end up wearing a mask that hides us from being true to ourselves. It stops us from being ‘unfiltered’ if you will.


Really, removing a filter from a photograph doesn’t come close to addressing these other filters. They’re set much deeper in our psyche. However, it's a starting point that gets us a little closer to being real. #NoFilterFeb is metaphor nudging at the side of a much bigger conversation.  It is designed to be accessible, but not literal. However, if in some way it helps steer toward the point of reflection and gets us to think about the wider topic, then it seems like a good place to start.